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BIRKENSTOCK 250YRS EVENT
PROJECT
Marketing Event & Co-Branding Workshop
LOCATION
Shanghai, China
This event invites numerous media friends, cultural influencers, and business partners to come together for an immersive brand exploration journey. Experience the core brand philosophy of BIRKENSTOCK—centered around its iconic footbed design, which promotes " a return to authenticity and natural walking". This gathering also celebrates and honors the brand's 250-year legacy of shoemaking tradition.
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